I always admired Merlin Mann’s unachievable ‘Inbox Zero’ aspirational strategy. Those rare times I cleared out my multiple Inboxes felt great. Then the volume in my multiple personal, firm and client siloes made that effort unfeasible. The Zero Inbox strategy drowned in the digital flood rising around us. Inbox Zero was born out of David …
This statistic from a McKinsey report crosses my screen several times every week: employees spend 1.8 hours every day searching for information. 19.8% of their time is spent looking for relevant stuff. What startles me about the ubiquity of this statistic is that it’s from 2012. In technology time, that’s an eon ago. I did …
The traditional concept of digital content ‘ownership’ may and should be threatened for digital professionals. Unless you are a pure solo digital creative, modern content creation is a collaborative, iterative team process. The value of your work product is directly tied to the recognition and engagement it generates with your team, boss and audience. Digital …
Let’s face it, rabbits cannot produce rabbits as fast as business has produced communication routes. Of course, that’s not extravagance. The rapid proliferation of communication channels and differing types of channels is driven by necessity: single communication strategies can’t keep up with the meteoric rise and rapid pace of information. We Slack for immediacy, tweet …
At the beginning, to make the problem clear to me, Skip shared some numbers. A day in the life of an actual person, a project manager: 10 active clients representing 15 projects, 150 Slack channels to monitor and, my personal favorite impossibility: she facilitates 15 different calendars. Torrents of information swirling in separate information silos. …
Andrew Chen’s The Cold Start Problem highlighted creation of atomic networks, the “smallest possible network that is stable and can grow on its own”, as the key to growing products and customers. The Campaigner digital working style builds connections and engagement to achieve coordinated goals with your internal and external networks. Would you like to …
Digital Campaigner – Sparking and Sustaining Atomic Networks Read More »
